International Chain Yogen Früz to Expand in U.S.

International grozen yogurt company to expand to the U.S.; Yogen Früz serves customers a health experience unlike any they have tasted before.

-- Chain Leader, 11/12/2008 10:06:00 AM

PRESS RELEASE: Los Angeles, CA - (November 6, 2008) - International frozen yogurt company, Yogen Früz announces plans for multiple stores throughout the United States.  In addition to their worldwide franchise, Yogen Früz plans to open stores in Hawaii, Orange County, Los Angeles, Virginia, Washington DC, Maryland, Chicago, Puerto Rico, Atlanta, Houston, Dallas, Miami and Upstate New York.  Established in 1986 in Toronto, Yogen Früz quickly saturated the Canadian market with over 100 locations in less than three years.  Now featuring over 1,100 locations operating in more than 20 countries, Yogen Früz is extremely excited to bring their healthy dessert to the United States.

The Yogen Früz menu is comprised of its signature "Blend It" frozen yogurt offering a combination of low-fat, non-fat or no-sugar-added frozen yogurt with an extensive variety of flash-frozen fresh fruit custom blended for each customer. Yogen Früz also offers their Tart "Top It" soft serve frozen yogurt, a refreshing yogurt with the customers' choice of a wide range of delicious fresh fruit and dry toppings. Other menu selections include yogurt and non-dairy smoothies, as well as a variety of healthy additions and beverages.  This contemporary menu design and packaging subtly reinforce the healthy snack brand positioning and point of difference.

A unique ingredient to all Yogen Früz low-fat and non-fat yogurt products as well as the dairy smoothies is that all are packed with Probiotic cultures.  Probiotic cultures have been shown to promote a healthy digestive system, improve mineral absorption, fortify the immune system, manage lactose intolerance and even help lower cholesterol. Yogen Früz has more than 17 million live Probiotic cultures per gram compared to as few as 69,000 for other brands, making their great tasting healthy snack alternatives even healthier.  In a further market innovation, Yogen Fruz maintains an industry leadership position by proudly placing key nutritional information on its menu for everyone to see (calorie and fat content).

"We are extremely excited to be opening our doors in the United States," says Aaron Serruya, President of Yogen Früz.  "This is a huge opportunity for us, the U.S has always been on our road map and we look forward to offering customers delicious and nutritious frozen treats that complement their healthy and active lifestyles."

About Yogen Früz:  
Yogen Früz is a world leader in the frozen dessert category, featuring 1,100 locations operating in over 20 countries. Yogen Früz pioneered the frozen yogurt category in Canada when it opened its first store in 1986. It remains a category leader with its broad menu, unique blending system, added probiotic cultures, distinctive store design and more than two decades of global operation.  For further information www.yogenfruz.com