Pizza Hut Answers America's Call for Natural Foods (Press Release)
Original pizza so pure, so real, had to be named the Natural.
-- Chain Leader, 7/30/2008 4:44:00 PM
DALLAS, July 30 /PRNewswire/ -- Pizza Hut is introducing a whole new way to enjoy pizza by delivering a delicious tasting new pizza to the table featuring all natural ingredients. With sauce made from organic tomatoes, toppings free from artificial preservatives and a flavorful, multi-grain crust, the new pizza is so pure, so real, Pizza Hut chefs just had to name it "the Natural."
"While customers are increasingly seeking options for more natural foods, they still love pizza," said Brian Niccol, Pizza Hut CMO. "That's why we're offering the Natural. It allows us to stay on the cutting edge of food trends while delivering on the amazing Pizza Hut taste our customers expect and demand."
With the introduction of The Natural, Pizza Hut will be the first national chain to offer a pizza made with natural, yet familiar ingredients, such as natural pepperoni and Italian sausage, that doesn't compromise on taste and satisfaction. The new Natural pizza also features:
-- Multi Grain Crust: Multi-grain crust baked from a blend of traditional pizza dough and five different whole grains, sweetened with a touch of honey and infused with olive oil. The new crust delivers eight grams of whole grains per slice, earning it a seal of approval from the Whole Grain Council.
-- Organic Sauce: The Natural crust is topped with an original sauce made from organic, vine-ripened tomatoes and natural mozzarella cheese. The Natural is so good that it's easy to forget it is free from artificial flavors, colors and preservatives.
-- Natural Toppings: Enjoy the new Rustica recipe with sliced Italian Sausage, marinated Roma tomatoes and fire-roasted red peppers. Or, choose from among other natural toppings including pepperoni, mushrooms, pineapples, green peppers, red onions and diced tomatoes.
The move to natural products doesn't end with the pizza -- it even extends to the box. The Natural pizza will be served in boxes made from up to 75% recycled material -- great news for anyone looking to add some "green" to their order.
This summer Dallas and Tampa residents can rediscover pizza by getting a first taste of The Natural before it is introduced to a national audience. A medium one-topping pizza is $9.99. The Natural Rustica pizza is $11.99.
About Pizza Hut
As the world's largest pizza restaurant company with 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). The company's 50-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at http://www.pizzahut.com
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