Fleming's Offers Mobile Wine List (Press Release)

Mobile site offers instant access to their favorite wines from the Fleming's 100.

-- Chain Leader, 6/19/2008 9:59:00 AM

NEWPORT BEACH, Calif.--For many on-the-go wine lovers, finding a good glass of wine is a challenging yet enjoyable experience; the real trick is trying to remember the particular type of wine the next time you want to order a glass. To help alleviate dining-dilemma stress, Fleming's Prime Steakhouse & Wine Bar unveiled its new mobile Web site, http://m.flemings100.com, offering guests instant access to summaries of the award winning Fleming's 100 -- Fleming's annual list of 100 wines by the glass--all from the convenience of their mobile phone or handheld device with a Web browser.

The mobile site offers a detailed description of the wines with bottle logo, categorized by varietal, in progression, similar to the in-restaurant wine list. To assist guests in making their selections, the mobile list presents a natural, easily understandable flow from lighter to more full-flavored wines.

"Our wine program is at the core of our dining experience, and http://m.flemings100.com gives wine lovers detailed information on the Fleming's 100 from the convenience of their mobile phone," says Marian Jansen op de Haar, director of wine, Fleming's Prime Steakhouse & Wine Bar. "Now no matter where our guests are traveling they will be able to find the perfect bottle of wine quickly and easily."

The site made its debut at the Aspen Food and Wine Classic last week and also features a full menu, location search box by zip code and contact information for each restaurant that includes a map.

For more information visit http://www.flemingssteakhouse.com or go direct to the mobile site at http://m.flemings100.com.

About Fleming's Prime Steakhouse & Wine Bar

Fleming's Prime Steakhouse & Wine Bar was launched in Newport Beach, Calif., in 1998 by successful restaurant industry veterans Paul Fleming and Bill Allen. Today there are 57 locations nationwide, including the new Chicago restaurant. The recipient of numerous prestigious dining awards, Fleming's is recognized annually by Wine Spectator magazine's Awards of Excellence. For more information, please visit http://www.flemingssteakhouse.com.