WingStreet Fastest Growing Restaurant Chain (Press Release)
Hot wings concept from Pizza Hut blazes expansion trail across America.
-- Chain Leader, 5/8/2008 8:07:00 AM
DALLAS--(BUSINESS WIRE)--WingStreet, the world's largest delivery wing concept, was recently recognized by the NPD Group, the leading global provider of consumer and retail market research information, as the fastest growing chain in the quick service restaurant segment1.
"Our rapid development is thanks to the strength of the WingStreet brand and the appeal of our products," said Lisken Lawler, director, WingStreet concept development. "Customers love our chicken wings and are fueling demand as we add the concept to restaurants across the country."
WingStreet is undergoing an aggressive expansion strategy as it plans to add more than 4,000 new points of access within newly built and existing Pizza Hut restaurants within the next three years. New Pizza Hut restaurants with the WingStreet concept will open this month in Orlando and Lake Wales, FL.
WingStreet has been recognized by numerous industry and consumer honors. Nation's Restaurant News named WingStreet an honoree of its coveted 2007 "Hot Concepts! Award." Additionally, in 2007, WingStreet won first prize in the Traditional Hot Wing Sauce category for its Buffalo Burnin' Hot Wings at the annual National Buffalo Wing Festival.
The WingStreet brand was created in 2003 as a delivery-based wing chain and continues to expand its presence within Pizza Hut(r) restaurants across the country. The 1,000th location opened in March 2007. WingStreet offers eight intense flavors of sauce in three wing varieties: crispy bone-in, bone-out or traditional style. Additionally, customers can order WingStreet Taters, cheese sticks and apple pies, as well as Pizza Hut pizza.
About WingStreet
WingStreet, the world's largest delivery wing concept, is now a part of Pizza Hut, Inc. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). WingStreet offers customers both intense taste and variety with eight different flavor options. There are more than 1,300 WingStreet locations in the United States, Australia and Canada. Those hungry for more information can go to the official WingStreet Web site at www.wingstreet.com.
About NPD
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com.
1 Although WingStreet is now part of the Pizza Hut chain, as of September 2007 it was determined to be the fastest growing restaurant chain among quick service restaurants with more than 1,000 units; change vs. prior year; source: The NPD Group/ReCount(r)
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