Login  |  Register          Free Newsletter Subscription
Zibb
FREE subscription
Email
Print
Reprint
Learn RSS

Restauratour: Photographic Tour of California Tortilla

Scroll down for a photo tour of California Tortilla.

By Lisa Bertagnoli, Contributing Editor -- Chain Leader, 5/1/2006

1. The wall colors and chili-pepper lights at California Tortilla look punchier against the black ceiling.

2. The mezzanine, which will offer semiprivate dining, is popular with lunch customers.
3. Murals and banners will cover the wall space, which is far more expansive than California Tortilla’s single-story units.

4. The chain experimented with adding blue to the color mix; yellow will replace the blue in future locations.

5. Vinyl flooring, new to this location, is more durable and easier to clean than the painted floors in other units.

6. The designers moved the staircase from the center of the unit to the side to provide guests with a clear line of sight to the open kitchen.

7. A new feature for the chain, a low wall divides the entryway from the dining room and guides guests to the counter.
8. Vinyl flooring reproduces a tortilla chip-like pattern that faces the burrito-making counter and conjures up the menu items.
9. Booths and banquettes, another new touch, warm up the room.

Read the full story:
Work in Progress

Email
Print
Reprint
Learn RSS

Talkback

We would love your feedback!

Post a comment

» VIEW ALL TALKBACK THREADS

Related Content

Related Content

 

By This Author

Sponsored Links

 
Advertisement

More Content

  • Blogs
  • Podcasts

Blogs

  • David Farkas
    Dave's Dispatch

    November 19, 2008
    Prepared meals: How dangerous are they?
    This morning I posted a story about how well grocery stores are faring despite the recession and rising prices: ......
    More
  • David Farkas
    Dave's Dispatch

    November 18, 2008
    Discuss: Burgers and menu labeling
    I was boning up on beef production when I came across an interview with the Portland, Ore. chef-owner of the Pilot Butt......
    More
  • View All BlogsRSS

Podcasts

Advertisements





NEWSLETTERS

Get restaurant industry news, trends and business-critical information delivered directly to your inbox!

Chain Leader Executive Briefing (Twice Monthly)
Newsfeed (Daily)
Quick Service Reporter (Monthly)
About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   FREE Subscription   |   Useful Sites   |   RSS   |   Help
© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites