Login  |  Register          Free Newsletter Subscription
Zibb
FREE subscription
Email
Print
Reprint
Learn RSS

Restauratour: Photographic Tour of Pick Up Stix

Scroll down for a photo tour of Pick Up Stix.

By Lisa Bertagnoli, Contributing Editor -- Chain Leader, 12/1/2004

1. Fiery reds and golds replace Pick Up Stix’s former color palette, a bland collection of stainless steel and light woods.
2. Pick Up Stix’s new design includes packaging and uniforms.

3. Research shows that 72 percent of customers strongly approve of the new design.
4. Hanging implements add a homey feel to the kitchen.
5. The 6-foot-tall menu board guides guests to the right lines.

6. The logo’s calligraphy-looking letters encased in a jagged-edge circle conveys a wok-like feeling.

7. Bamboo-etched plastic screens cordon off a semiprivate dining area known as the “cool room.”
8. Jewel-colored “wok lights” hanging from the ceiling echo the “Asian Wok’d Fresh” theme.
9. Instead of using packets of sauce, Pick Up Stix guests customize their food at the Flavor Bar, stocked with six sauces plus chow-mein noodles and fortune cookies.

Read the full story:
All Fired Up
Pick Up Stix's from-scratch redesign draws Pan-Asian inspiration from the wok.

Email
Print
Reprint
Learn RSS

Talkback

We would love your feedback!

Post a comment

» VIEW ALL TALKBACK THREADS

Related Content

Related Content

 

Sponsored Links
 
Advertisement

More Content

  • Blogs
  • Podcasts

Blogs


Sorry, no blogs are active for this topic.

View All Blogs RSS

Podcasts

Advertisements





NEWSLETTERS

Get restaurant industry news, trends and business-critical information delivered directly to your inbox!

Chain Leader Executive Briefing (Twice Monthly)
Newsfeed (Daily)
Quick Service Reporter (Monthly)
About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   FREE Subscription   |   Useful Sites   |   RSS   |   Help
© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites