Restauratour: Max & Erma's Photo Tour
Scroll down for a photo tour of Max & Erma's
By Lisa Bertagnoli, Contributing Editor -- Chain Leader, 4/1/2007
Back to article Restauratour: A Light Touch.
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1. Vintage photos of founders Max and Erma Visocnik remain as a nod to the concept’s heritage. |
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2. Let there be lights: The designers specified more than a half-dozen light-fixture styles including fabric shades, opaque glass pendants and colored Venetian glass fixtures. |
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3. Comfortable chairs and a fireplace give the cocktail area a female-friendly wine-bar look. |
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4. The interior is brighter, with more lighting fixtures illuminating tabletops. |
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5. Light, bright colors, fixtures and finishes make the interior more inviting for women. |
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6. Decoupage tabletops fulfill focus groups’ wishes to "find the unexpected." |
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7. Branding elements include a mural in the bar area festooned with phrases such as "wine is bottled poetry." |
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8. Slate replaces the concrete and carpet flooring of Max & Erma’s older design. |
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9. The signature bathtub sundae will be redesigned with black-and-white towels and a faux showerhead. |
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10. An arch inlaid with vintage-looking tin tiles adds interest. |
Back to article Restauratour: A Light Touch.
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