TCBY Extends Store-Giveaway Contest Deadline
By popular demand, TCBY, The Country's Best Yogurt, has extended the deadline for This Could Be Yours, The Great TCBY Store Giveaway.
-- Chain Leader, 11/25/2009 7:59:00 AM
PRESS RELEASE: SALT LAKE CITY, Nov. 25 /PRNewswire/ -- By popular demand, TCBY, The Country's Best Yogurt, has extended the deadline for This Could Be Yours, The Great TCBY Store Giveaway. This shift in timing ensures that all who want to be considered for the Great Store Giveaway are able to finish their videos, enjoy the upcoming holiday season, and have enough time to create a winning video! The new deadline for entries is March 31st, 2010.
This Could Be Yours, The Great TCBY Store Giveaway is a national contest that will reward one lucky person with his or her very own TCBY store and is open to all U.S. residents over the age of 21. All entries received to date are still being considered for the program. For more information on This Could Be Yours, The Great TCBY Store Giveaway, and a full list of rules and regulations, please visit www.tcby.com.
To enter, contestants must submit a video, no longer than two minutes, explaining why they should be the recipient of their very own TCBY, why their town is the perfect location, and what they have to offer the brand. Submissions will be judged on creativity, a sense of business acumen, and originality. Video submissions will be accepted until March 31, 2010.
"We're looking for the country's best business owners, and based on what we've seen so far, we know that there are some really creative, talented people out there that we at TCBY would be horned to work with," said Steve Willes, Director of Marketing TCBY.
Following the initial entry round, TCBY will narrow all video submissions down to 10 semi-finalists. Beginning in early April 2010, the public will then be given the opportunity to help narrow the list down to 5 finalists, who will go through an informal interview process before the winner is chosen.
"Especially now, it's important for us to champion the entrepreneurial spirit of this country, and invite anyone who's ever wanted to own a TCBY to submit their video," said Michael Ward, President of TCBY. "With the support of an iconic brand and nearly 30 years of history behind the winner, we're certain this will be a great success for all involved."
About TCBY
Based in Salt Lake City, TCBY, The Country's Best Yogurt has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Ever since, the great-tasting, low-fat frozen yogurt concept has received an enthusiastic response from an increasingly health-conscious public. With more than 800 locations both in the United States and internationally, TCBY - Best Tasting, Best For You(TM) has long been a healthier alternative for consumers looking for a treat or snack. To learn more check out www.TCBY.com.
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