Dunkin' Donuts Lowers Price on Lattes for Holidays
Dunkin' Donuts to serve $1.99 small hot lattes throughout holiday season.
-- Chain Leader, 11/25/2009 7:56:00 AM
PRESS RELEASE: CANTON, Mass., Nov. 25 /PRNewswire/ -- Looking for a treat that won't blow the "lid" off your holiday budget? Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, is helping Americans keep themselves running throughout the hectic holiday season by serving small hot lattes for the value price of $1.99. The special limited time offer begins November 25 at participating Dunkin' Donuts restaurants nationwide.
Dunkin' Donuts also introduced the new Peppermint Mocha Latte topped with whipped cream and a mocha drizzle. Served hot or iced, peppermint flavoring adds seasonal flair to the traditional Dunkin' Donuts latte. The new Peppermint Mocha Latte is available through late December at participating Dunkin' Donuts restaurants.
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Dunkin' Donuts lattes are made with rich espresso, derived from high-quality, 100% Fair Trade Certified coffee beans, and steamed milk. Dunkin' Donuts Latte Lite, made with steamed skim milk and a sugar substitute, has only 70 calories for a small 10 oz. serving. All Dunkin' Donuts' espresso beverages are available in regular or decaffeinated, hot or iced.
"Dunkin' Donuts launched the espresso revolution in America in 2003 as the first brand to offer coffee lovers authentic lattes without long waits, high prices and confusing sizes," said John Costello, Chief Global Customer and Marketing Officer at Dunkin' Brands. "This holiday season, as busy people look for high quality products at a great value, we're making it easier and more affordable than ever for people to keep themselves running with one of our delicious lattes."
Dunkin' Donuts Dunkin' Dark(r) Roast packaged coffee is also now available in participating Dunkin' Donuts restaurants throughout the country. Dunkin' Dark(r) Roast packaged coffee uses the same quality beans as Dunkin' Donuts' beloved Original Blend and Decaf Coffee, but is roasted longer for a bolder, richer flavor and a stronger finish.
Dunkin' Donuts has set the standard for offering a superior grade of coffee, and the company sells more than one billion cups of hot and iced coffee every year. In 2008, an independent taste test showed that Americans preferred Dunkin' Donuts coffee over Starbucks. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
