Panchero's Receives Award for Social Media Usage
Panchero's Mexican Grill was recently honored with two awards - including first place in the new Social Media category.
-- Chain Leader, 11/10/2009 9:17:00 AM
PRESS RELEASE: (CORALVILLE, Iowa)---The time has come. Awards are now being given for best usage of social media for a business! Panchero's Mexican Grill, a Coralville, Iowa-based company was recently honored with two awards - including first place in the new Social Media category - and was recognized for its excellence in lead generation, recruitment, and industry-wide best practices in franchising.
Rodney Anderson, founder and president, accepted the awards at the Franchise Leadership & Development Conference, which was held in Chicago at The Drake Hotel from September 23rd through 25th. The winners are chosen by "response" results compiled by mystery shoppers, who contact the companies by telephone, through the company's web site and through social media channels. The franchisors with the best practices in generating leads and identifying qualified prospects received awards in five categories - Web Site, Telephone, Telephone and Web Site, SEO, and Social Media. Panchero's also received the second place award in response by telephone.
"We've worked hard to grow our online presence - specifically our involvement in social media portals - over the past year and we couldn't be happier to be recognized for our efforts," said Anderson. "Whether it's through our blog or our Twitter account, we're getting more and more people aware of and excited about our brand. It feels wonderful to receive an award for something we truly love doing."
"Generating leads and qualifying prospects are the growth drivers of the franchise industry, and recognizing successful strategies provides validation for the winners and an example for other companies looking to improve their practices," said Therese Thilgen, president of Franchise Update Media Group. "The addition of the SEO and Social Media categories highlights the importance of utilizing all of the communications options that are available to franchises for their outreach initiatives and recruitment programs. We want to congratulate this year's winners for implementing and executing the processes, procedures and systems that help them achieve their growth objectives."
About Panchero's Mexican Grill
Founded in 1992 by Rodney L. Anderson and his father, Thomas R. Anderson, Coralville, Iowa-based Panchero's Mexican Grill is a quick-serve, fresh-Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest-quality ingredients. Burritos are customized and mixed with "Bob the Tool" to get every ingredient in every bite and the menu also includes quesadillas, tacos, burrito bowls, and salads. Panchero's currently has over 50 locations in the United States and the company plans to have 65 restaurants open across the country by 2010. For more information, visit www.pancheros.com.
About Franchise Update Media Group
Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com..
Panchero's Unveils New iPhone App
01/06/2010Lime Fresh Launches Social Media Promotion
01/19/2010Tell me: Do You Tweet?
04/22/2009Marketing with a Side of Service
10/31/2009Now's the Time
09/01/2009
