Tasti D-Lite Rolls Out Guilt-Free Holiday Desserts
Featured holiday offerings capture seasonal tastes minus excess calories.
-- Chain Leader, 11/17/2009 3:48:00 PM
PRESS RELEASE: (FRANKLIN, Tenn.)---Though the holiday season represents merriment and togetherness, it has also become a time of excess where food is concerned. Thankfully, Tasti D-Lite is poised to make the holidays a bit happier with several featured menu offerings that won't adversely affect waistlines.
During the month of November, Tasti D-Lite will feature a combination of historically popular and new fall flavors - Apple Pie, Caramel Apple, Pumpkin Pie and new Pumpkin Cheesecake - as a complement to its daily rotation of more than 100 delightful flavors. Adhering to Tasti D-Lite's mission of offering lower-calorie, guilt-free treats, each of these featured flavors has between 70 and 90 calories, 1.5 grams of fat and 14 grams or less of carbs, plus 5 grams of protein, per 4-fluid-ounce serving. These flavors will also be available in the chain's ever-expanding line of cakes and pies, which will be promoted at 20 percent off at participating locations during the month of November to create an extra incentive to pick up these delicious, healthier holiday desserts for family gatherings, office parties and other special occasions.
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In December, Tasti D-Lite will be focusing on two additional holiday flavors: Eggnog and Peppermint. At just 70 calories, 1.5 grams of fat, 10 grams of carbs and 5 grams of protein per 4-fluid-ounce serving for both flavors, guests won't feel guilty about ordering up these refreshing, healthier holiday treats.
"Tasti is known for its flavor variety and our customers love that we bring out an array of popular holiday flavors at this time of year," said Jim Amos, Tasti D-Lite's chairman and CEO. "Since the launch of our new line of cakes and pies last year, we have even more potential to deliver the kinds of holiday flavors and treats that people look for during this period. But with Tasti, they can get all the creamy, delicious indulgence they want to make an occasion special, but without the fat, calories or guilt that they have with other options."
Since its inception in 1987, Tasti D-Lite's popularity has grown largely by word of mouth and has resulted in a huge base of raving fans who line up day and night to get their favorite guilt-free treat, available in more than 100 flavors. With Tasti D-Lite, health-conscious individuals can enjoy a dessert that is significantly lower in fat, calories and carbs than ice cream. Thanks to unsolicited international exposure on TV shows such as "30 Rock," "Sex and the City" and "The Apprentice" along with new store openings, demand for the brand has grown worldwide. Tasti D-Lite is now poised for growth throughout the U.S. and in major international markets with plans to build a global 500-center franchise network through a combination of single- and multi-unit franchises, area developers and international master franchises.
Tasti D-Lite first launched its franchise program in 2008. Since then, the company has grown to more than 50 locations and has secured commitments to open over 300 locations in the coming years. This year, Tasti D-Lite has already opened new stores in Texas, Florida, Tennessee, New York and New Jersey and expects additional expansion into Arizona and Connecticut by the end of the year. Internationally, the company already has a presence in South Korea, but further growth is planned for several additional markets. As part of a new master franchisee agreement for Mexico, the brand is opening its first location in Mexico City before the end of the year. Led by a world-class operating team, the company is undertaking a program of accelerated store growth, product innovation, customer engagement and service excellence. For more information about Tasti D-Lite, visit www.tastidlite.com.
