Emerging Chain U-Swirl to Expand to Phoenix
Healthy Fast Food inks franchise area development agreement to open 18 U-SWIRL frozen yogurt stores in Phoenix market.
-- Chain Leader, 11/9/2009 10:02:00 AM
PRESS RELEASE: HENDERSON, Nev., Nov. 6 /PRNewswire-FirstCall/ -- Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI), the owner and franchisor of U-SWIRL(r) Frozen Yogurt stores, today announced that it has awarded franchise area development rights to a multi-concept franchise system operator based in Phoenix, Arizona, providing for a minimum of 18 U-SWIRL self-serve frozen yogurt stores to be opened in the Phoenix market over the next five years.
Rico Conte, Healthy Fast Food's Vice President of Franchising, noted, "Expanding into Phoenix represents an important step in our efforts to ultimately establish U-SWIRL as the nation's preferred destination for quality, great-tasting frozen yogurt. We're very pleased with the brisk pace at which we are rolling out our unique self-serve concept and with the tremendous attention our profitable franchising model is winning within the food service arena."
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Continuing, he said, "With seven stores in full operation in Nevada, additional Company-owned locations in development, franchise agreements in place for 20 new stores, and discussions advancing with several new potential area development partners in key target markets around the country, U-SWIRL is fast transforming from what was a single concept store just one year ago to an emerging national retail brand and noted industry leader."
U-SWIRL gives its guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional and no sugar-added options; and more than 60 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with comfortable couches, tables and patio seating, ideal for lounging or communing with friends and family members.
ABOUT HEALTHY FAST FOOD, INC.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In October 2008, the Company acquired the worldwide rights to U-SWIRL(r) Frozen Yogurt( )and has commenced executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt stores, led by its wholly-owned subsidiary, U-SWIRL International, Inc.
Safe Harbor Statement
This press release contains forward-looking statements regarding the timing and financial impact of Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2008. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.
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