Top 10 Lessons in Restaurant Marketing
Chain Leader blogger and restaurant-chain marketing veteran Karen Brennan outlines the Top 10 things she has learned so far.
-- Chain Leader, 8/31/2009 10:18:00 AM
Chain Leader blogger and restaurant-chain marketing veteran Karen Brennan outlines the Top 10 things she has learned so far. For the full report, check out Brennan's blog.
10. Customers own the brand. A brand is a set of expectations, and if your guests don't believe your messaging, it may as well not be true.
9. Marketing restaurants is simple. Make customers want to come. Make customers want to come back. The devil is in the details.
8. Marketing is a philosophy, not a department. Marketing is everyone's job, from the hostess to the CFO to the unit-level manager.
7. You're not selling burgers; you're renting chairs to people buying burgers. Restaurant capacity is the secret. Maximize every daypart.
6. If you want people to talk about you, give them something to talk about. If you don't give people something specific and concrete to talk about, they have nothing to say.
5. Marketing is a "ready, aim, fire" discipline in a "ready, fire, aim" industry.
| HOT TOPIC |
| Check out the Marketing page for more restaurant chain marketing, advertising and brand-building. |
4. Marketing can't promise what operations can't execute. A simple thing like promoting a long-ticket-time appetizer versus an easy-pick-up item such as soup can negatively affect the guest experience.
3. Never confuse effort with results. It's easy to feel really good in the midst of rolling out a new program. But it's important to stop every now and then to measure results.
2. Steal only from the best. And make sure the idea fits your brand.
1. You'll never be first by following the competition.
For the full report, check out Brennan's blog.
-
delight industry is not job it is philosophy,thus marketing in global hospitality industry is so easy in case there are enough level of guest satisfaction ,however guest comment card is effectively in measure happiness of guest in hotels restaurants category or independent restaurants category guest satisfaction within elements of evaluation(quality food/quality beverage/cleanness/attentive service/friendly service/quality entrainment/value/variety)on the other hand quest comment card within enough database of guest make marketing with keep in touch always with guest to inform new food and beverage packages happy hour incentive is the best way in marketing and building loyalty customer in the same time,variety entertainment(life show/house music/tv screen/child play corner) with personalized service complete delightful of dining experience memorable
kind regards
Hossam aboueissa - 2009-2-9 17:48:00 MDT -
Karen well said customers own the brand this is the key of the business similair when said guest feel like as home when coming to the restaurant some like the view some want aleays the same table some always ask chef for the way they want the meal and so .....and for sure we are in the business cause of the guests we depend on them .
best regards.
Rachid Mialed - 2009-1-9 19:44:00 MDT -
Fabulous top 10. Karen, you are spot on in your ideas on
brand. I've been telling others the same things and
pointing out those businesses that follow it, like Chick-
fil-a.
Good stuff.
Harold Paxton - 2009-1-9 13:40:00 MDT -
Karen has hit the nail on the head! Your top ten list for restaurateurs is spot on. Numbers 1 and 2 are particularly well grounded. Great work Karen!
Mark Milburn - 2009-1-9 04:38:00 MDT
What Is it About In-N-Out Burger?
01/14/2010Survival Tactics for Restaurant Chains
11/13/2009Number 8: Marketing is a Philosophy
07/20/2009Karen Brennan | Chain Leader
02/09/2010Top 10 Articles in September
10/01/2009
