Menu Promotion: Burger King Debuts Angry Whopper
Angry Whopper sandwich adds fierce new kick to the menu at Burger King restaurants; new Web site uses burger to deliver humorous "Angry-Grams."
-- Chain Leader, 1/5/2009 8:23:00 AM
PRESS RELEASE: MIAMI--(BUSINESS WIRE)--Starting today, Burger King Corp. (NYSE:BKC) is giving restaurant guests the chance to experience a sizzling version of America's favorite burger with the Angry WHOPPER(r) sandwich, featuring crispy Angry onions and a spicy Angry sauce.
Available for a limited time only, the new Angry WHOPPER(r) sandwich features a flame-broiled burger patty topped with sizzling Angry onions, jalapeños, pepper jack cheese, bacon, tomatoes, lettuce and mayonnaise topped with Angry sauce on a sesame seed bun.
"The Angry WHOPPER(r) puts a hot and spicy new twist on the original WHOPPER(r) sandwich taste," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "It promises to aggressively ignite the taste buds of our guests."
In conjunction with the new burger, BKC will also launch www.angry-gram.com, a humorous Web site that allows visitors to use the burger to deliver Angry-Gram e-mails to those who may be getting on their last nerve. Upon opening, the Angry WHOPPER(r) animates and humorously rebukes the recipient with a message recorded by the sender.
The Angry WHOPPER(r) sandwich will be available through March 30, 2009 for a suggested retail price of $3.69. In addition, the Angry DOUBLE WHOPPER(r) will be available for a suggested retail price of $4.49, and the Angry TRIPLE WHOPPER(r) will be available for a suggested retail price of $5.19.
ABOUT BURGER KING CORPORATION
The BURGER KING(r) system operates more than 11,600 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(r) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.
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I have always tried to chose Burger King over other fast food!
But after watching the BK AD with SpongeBob and the
square booty promo... I am shocked... What kind of sick
human beings are you hiring to advertise to children? Your menue advertises healthy meals... But your feeding little minds unhealthy commercials...I understand that the Nasty mouth little character, Sponge Bob is cartoon character of another group corrupting our children... But why BK and what does square booty have to do with good food and a healthy productive young minds...Nothing!!! If I could I protest every BK corporate office... The only thing I can do is not buy there any more and reach out to a couple local news stations and turn my channel... Which I will do...The ad was just on again... You indicate a toy in the meal followed by square booty... So your ad is directly meant for little young minds... No adults or even teens shop there for toys... Only a good meal...
Which you had without Sponge Bob or That sick ad...
Marsha Reynolds - 2009-8-4 15:02:00 MDT -
I tryed the "Angry Whopper". Count on me not getting another one! My "Angry Whopper" was not "Angry", it was not even "Mad". I would be hard put to say it was even "Upset". Without a question it was the largest disapointment I have ever received from "BK". "Angry" no, mildly mifted, mabey. I could go on but it makes me "Angry" to be mislead and fall for the tacky ad tactics. Thanks for the chance to vent. I guess in a way it was "Angry", NO that was me that was "Angry" not the burger.
Charles Edward Hartfield - 2009-5-2 09:36:00 MST -
shouldn't be angry whopper, how about angry customer,
no hot peppers no onions i couldnt even get the order taker angry!!!
Gregg Carpitano - 2009-4-2 19:51:00 MST -
angry whopper my butt. didnt do anything for me,wheres the beef?? wheres the hot?? forget it doesnt work!!
Gregg Carpitano - 2009-4-2 19:45:00 MST -
You have to be kidding!!! Hardly any peppers or onions on the "Angry Whopper". No heat at all! If there were more peppers and onions, it might be a good sandwich. At least call it something else or give us what was advertized. Three peppers and three tiny pieces of onion was a joke!
Pam Huffman - 2009-31-1 16:01:00 MST
