VIDEO: Fast and Easy First Steps To Going Green
Ted's Montana Grill President and CEO George McKerrow Jr., a leader in the eco-friendly restaurant movement, enthusiastically outlines first--and even money-saving--steps toward going green.
By Maya Norris, Managing Editor -- Chain Leader, 3/5/2009 9:37:00 AM
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Watch and listen as Ted's Montana Grill President and CEO George McKerrow Jr. quickly and enthusiastically outlines first--and even money-saving--steps toward going green . |
Many restaurant chains are hesitant to take steps toward eco-friendly operations. They fear devoting time, money and other resources to something that may or may not help their business. Even if they buy into the need to protect the environment, they may flinch at upfront investments, especially in a down economy.
George McKerrow Jr. has heard it all before. But the president and CEO of Ted's Montana Grill--and a leader in the green restaurant movement--has the experience to know that some efforts require little investment and others actually save money. The most important thing, he says, is just getting started.
Watch and listen as McKerrow quickly and enthusiastically outlines first--and even money-saving--steps toward going green .
MORE: Growing restaurant chains share their own
small, inexpensive steps toward operating eco-friendly restaurants
.
