Beautiful Brands to Franchise Dixie Cream Donuts
Restaurant company Beautiful Brands International announced today an agreement with Daylight Donut Flour Company, parent company of Dixie Cream Donuts, to franchise and market the Dixie Cream Donuts brand.
-- Chain Leader, 11/17/2008 8:30:00 AM
PRESS RELEASE: TULSA, OKLA - November 17, 2008 - Beautiful Brands International (BBI) announced today an agreement with Tulsa-based Daylight Donut Flour Company, parent company of Dixie Cream Donuts, to franchise and market the Dixie Cream Donuts brand.
"We consider this partnership to be a perfect opportunity to do for the donut industry what we've done in the fast casual sandwich category with Camille's Sidewalk Café, frozen yogurt category with FreshBerry Frozen Yogurt Café, and gourmet hot dog and burger segments," said David Rutkauskas, BBI Founder, President and CEO. "Our goal is to utilize a tested business model to grow a brand with enormous potential for revenue growth. Through years of research and integrated application, Beautiful Brands has developed state-of-the-art systems that will be focused and applied directly to the donut industry."
The agreement between Dixie Cream Donuts and Beautiful Brands will utilize BBI's organizational system and support to energize the Dixie Cream Donuts brand and its viability in the industry. BBI support will include product development, marketing, real estate, architecture, legal, franchise sales, and other aspects of franchise development. The first corporate store will open in spring 2009.
"BBI's track record and reputation in the franchising industry made this partnership a perfect match," said Jason Bond, Marketing Director for Dixie Cream Donuts/Daylight Donut Flour Company. "They have the expertise and resources to position Dixie Cream for explosive growth. We knew having Dixie Cream become a part of the Beautiful Brands franchise family was the best thing for us, our franchisees and future franchise partners as we look to develop the brand into a world-class franchise."
Dixie Cream Donuts was founded in 1922 in Dallas and became nationally known as the first brand to develop a donut mix that only required adding water and yeast-holding a unique advantage over competitors who were still combining separate ingredients. At its peak, Dixie Cream had 400 stores across the nation. Daylight Donut Flour Company bought Dixie Cream Donuts in 2005.
"Beautiful Brands is in the business of developing winning ideas, branding concepts, and selling franchises," said Rutkauskas. "A legacy brand such as Dixie Cream Donuts is an ideal candidate for national and global franchise expansion."
BBI is actively negotiating with other regional brands for possible franchise expansion. Founded under the leadership of David and Camille Rutkauskas, BBI has successfully launched worldwide, franchised brands including Camille's Sidewalk Café, Coney Beach and FreshBerry Frozen Yogurt Café. For more information on Camille's Sidewalk Café visit www.camillescafe.com; for more information on Coney Beach visit www.coneybeach.net; and for more information on FreshBerry Frozen Yogurt Café visit www.freshberry.net.
