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J. Christopher's Opens New Prototype Restaurant

Newest restaurant prototype features new decor, logo and efficient kitchen equipment to give guests best dining experience.

-- Chain Leader, 4/28/2009 7:37:00 AM

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PRESS RELEASE: ATLANTA, April 27, 2009 - J. Christopher's today announces the second of eight planned restaurant openings for 2009. The newest location is in Johns Creek, Ga. and will be open for business on Wednesday April 29. The Johns Creek location will be the 22nd location for the thriving restaurant company that serves breakfast and lunch offering unique menus, warm hospitality and localized charm. The restaurant will seat 100 guests on the inside and thirty-six in its patio area. It is located at 11720 Medlock Bridge, Suite 100, Johns Creek, Ga 30097 and will be open from 7 a.m. until 2 p.m.
 
"This new location is the J. Christopher's restaurant of the future," said Dick Holbrook, president of J. Christopher's Restaurants. "We believe that we are growing in this economy because consumers are craving great meals that won't break the bank. Just as the city of Johns Creek is new and growing, we are too. We are delighted to offer this new community a great new place to go for breakfast and lunch."
 
The Johns Creek location will be the new prototype for all J. Christopher's restaurants and will feature new interior design, new signage and newer, more energy-efficient kitchen equipment all designed to give J. Christopher's guests a unique and enjoyable experience.
 
The new equipment will be more efficient featuring an induction heat cook top that allows for 25-30 percent less electrical consumption than traditional electric cook tops. This new cook top will also produce a 30 percent quicker cook time. Additionally, the interior at the Johns Creek location will help to create a more colorful and comfortable environment.  A few standouts in the area of décor will be new seating and upholstery, decorative lighting and vibrant new paint colors.
 
J. Christopher's restaurants continue to be natural gathering places for communities. Though this new Johns Creek location is company owned, J. Christopher's is an ideal restaurant for franchising because of its steady growth and dedicated fan base.
 
"Last fall, we announced our franchising program and have targeted several suburbs of Atlanta and markets throughout the Southeast for expansion, including Nashville, Charlotte, Jacksonville, Birmingham and Charleston," said Holbrook.  "We've developed a business plan and infrastructure to help make our partners successful - we don't just train and help franchisees open the first unit; we also provide them with a growth manual to open multiple units.  We treat the process like graduate school for franchisees."
 
The management team at J. Christopher's has more than 70 years in the industry and understands multi-unit franchisees' needs.
 
Indeed, J. Christopher's has an experienced team making it a flourishing business.  In 2008, the company opened restaurants on Alpharetta Highway in Roswell, Ga. and Town Center in Kennesaw, Ga. and also achieved two to three percent comparable sales growth. Additional 2009 openings will include the Atlanta suburbs of Brookhaven, Woodstock, East Lake and possibly greater expansion in Nashville. 
 
For more information about the new Johns Creek restaurant or potential franchising opportunities, interested parties should visit the new J. Christopher's Web site at www.jchristophers.com
 
About J. Christopher's
Founded in 1996, J. Christopher's is a collection of casual dining restaurants serving breakfast and lunch in 22 restaurants including locations in Atlanta (18), Macon, Ga. (1), Savannah, Ga. (1), Nashville, Tenn. (1), and Tampa, Fla. (1).  Additional restaurants are under development in Atlanta. J. Christopher's is a comfortable, relaxing neighborhood restaurant serving up all the traditional breakfast favorites and a few seasonal ones such as the Gingerbread Waffle, Pumpkin Pancakes and Egg Nog French Toast.  J. Christopher's is also serving a new lunch menu that includes J. Christopher's Bistro Salad, Burgers and J's Classic Club Sandwich.  J. Christopher's is the 2008 winner of the City's Best Breakfast Award from America On-line.  For more information about J. Christopher's Restaurants visit www.jchristophers.com.

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