Restaurant Design: Mama Fu's Introduces a New Prototype
Mama Fu's Asian House introduces new restaurant prototype; stylish, modern concept cuts franchisees' build-out costs dramatically.
-- Chain Leader, 3/4/2009 4:32:00 PM
PRESS RELEASE: (February 2009) Austin, TX - Mama Fu's is cooking up some fresh, stylish ideas for the design of its Asian eateries, and franchisees are really eating it up. Mama Fu's Asian House, which specializes in serving quality pan-Asian cuisine at an affordable price, has developed a new, contemporary restaurant prototype that streamlines the construction process, enables franchisees to better serve customers, and radically reduces build-out costs.
The new Mama Fu's prototype includes more Asian-inspired colors, architectural elements and décor. From tabletops and flooring to cabinetry, drapery and wall coverings, the restyled Mama Fu's provides a comfortable, beautiful and more functional restaurant environment. While guests will notice the vibrant, modern décor, rich woods and private banquette booths, Mama Fu's franchisees and staff will appreciate that upkeep and maintenance duties for the new prototype are less time-consuming and more cost-effective. Indeed, cutting the time and cost of restaurant build-out were the company's key goals in developing the new prototype. By making wise decisions about materials and opting for a modular design, Mama Fu's franchisees will save roughly 20 percent in start-up costs, a "fu-nominal" reduction in build-out expenses.
"What we've created here is so much more who we are as a company," says Randy Murphy, president and CEO of Mama Fu's. "We know the brand very well. We know what works and what doesn't. We wanted to make it look better, stand up better and provide our franchisees with a lower cost of ownership moving forward. The final product looks fantastic."
The first Mama Fu's location to don the new look is set to open in April at Wolf Ranch in Georgetown, Texas, with another new location opening soon after in New Braunfels, Texas.
Among the fastest growing restaurant segments, Mama Fu's Asian House is a unique "flex casual" service model with a fast-casual approach to lunch and relaxed, tableside dinner service. Specializing in quality pan-Asian cuisine at a great value, Austin-based Mama Fu's currently has 13 corporate-owned and franchised restaurant locations throughout the Southeast United States. For more information about Mama Fu's, the new restaurant prototype and franchising opportunities, call (512) 949-3220, or visit www.MamaFus.com.
