Menu Labeling: Check Your Receipt
Nutricate Receipts software calculates nutrition information at restaurant chains and prints it on the receipt for each order.
By Margaret Littman, Contributing Editor -- Chain Leader, 9/1/2009 12:00:00 AM
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| A Nutricate receipt lists nutritional information for the items purchased at restaurant chains like Extreme Pizza. |
To Jay Ferro, listing nutritional information on a menu board falls into the category of “nice try.” When diners typically customize their quick-service orders—70 percent of the time, he says—those calorie counts and other facts become nothing more than wishful thinking.
Ferro founded Silvergreens, an Isla Vista, Calif.-based healthful-eating chain, in 1995. But the more research he did on nutritional labeling, the more he realized the menus weren't the problem; it was disseminating the information. So, using Silvergreens as his guinea pig, Ferro created Nutricate Receipts, a software program that calculates nutrition information and prints it on the receipt for each order. If a diner asks for extra mayo, the calorie count will increase accordingly. Substitute fruits for fries? Watch the fat content go down.
The software is now available to other restaurants—it's primarily targeted to fast-casual and quick-service chains—and Ferro says the marketing possibilities are as important as the weight-watching capabilities.
“Most people have not done much with their receipts,” Ferro says. “They need a really good call to action.”
Offering coupons for repeat visits within 24 or 48 hours of the first visit is a realistic possibility on the Nutricate Receipts, he says, because consumers are engaged with the highly personalized nutritional information and want to build better eating habits.
Having that detailed information, he says, tends to build trust with the consumer and drives repeat business.
MORE: New online tools help customers find chains with better-for-you menu items and make healthful choices at the restaurant.
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Nutritional on the receipt...I LOVE that!!!!!
Linda Morrison - 2009-9-9 10:09:00 MDT -
Development of menu standards whenever in full service restaurants or quick service restaurants or self service restaurants whatever (fine dining/family house/ casual dining/coffee house/bakery/boutique/tea lounge/tea salon/cocktail lounge) hotels restaurants category or independent restaurants category include nutrition’s facts within(*high calories/medium calories/low calories*high fat/medium fat/low fat*/medium cholesterol/non cholesterol*high iron*high calcium*high vitamins) mention to nutrition knowledge are modern dining operation philosophy in global hospitality industry ,on the other hand mentioned to type of flavor of food and mocktails(spicy/medium spicy/creamy/sweet/medium sweet)are other new style on menu presentation in personable food and beverage service operation at biggest chain for restaurants management or hotels management
Hossam aboueissa - 2009-8-9 18:27:00 MDT
Another Menu Labeling Bill Hits the Table
05/15/2009Extreme Pizza Expands to Newark, Calif.
09/30/2009
