Auntie Anne's Introduces Lemonade Mixers
Pretzel franchise encourages consumers to discover lemonade personality.
-- Chain Leader, 5/20/2009 9:25:00 AM
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PRESS RELEASE: LANCASTER, Pa. (May 20, 2009) - Auntie Anne's Old Fashioned Lemonade has been a menu staple for the pretzel franchise since the company's inception in 1988. Starting June 1, Auntie Anne's 990-plus locations will offer the next generation of the famous lemonade with the introduction of Lemonade Mixers. The new product line-up consists of five fruity flavors including Ballistic Blue Raspberry, Cherr-agious Cherry, Wacked Out Watermelon, Stupendous Strawberry, and Ku-ra-zy Kiwi Banana.
To help launch the unique lemonade flavor combinations, stores will feature vibrant campaign elements with a circus theme. Messaging such as "The most outrageous lemonades on the face of the globe," "Big fruit flavor shot out of a cannon," and "Drink blue lemonade without a net" appear on store signage, packaging, and specially designed crew T-shirts.
Auntie Anne's will also promote the new product with an online personality quiz that invites consumers to answer real-world questions and use a scoring system to determine the Lemonade Mixer flavor that best matches core personality traits. The quiz will be available on Auntie Anne's Web site and promoted through social media networks, including Facebook and Twitter.
During a test period conducted with stores throughout the country, Lemonade Mixers assisted in increasing lemonade sales by an average of 15 percent. Each Lemonade Mixer is sold in a 20 ounce clear cup with an average retail price of $2.36, though price varies at each location. Customers who are signed up for Auntie Anne's Twisted News monthly e-mail program will receive special coupons for Lemonade Mixers and other Auntie Anne's products each month.
About Auntie Anne's
An award winning franchise system, Auntie Anne's is consistently ranked number one in the category of hand-rolled soft pretzels by Entrepreneur's Franchise 500, has received the World-Class Franchise(r) honor - the most prestigious award in franchising - for the past three years, and "Best in Food Category" for Franchise Business Review's 2009 Franchisee Satisfaction Awards. The foundations of Auntie Anne's success lie in the collaborative partnership between the franchisor and franchisees and a targeted growth strategy focused on the best locations and partners. Auntie Anne's, the world's largest hand-rolled soft pretzel chain, continues to look for qualified partners from around the world to grow with the company. For more information visit, www.auntieannes.com.
