Beautiful Brands to Franchise Caz's Chowhouse Restaurant
Beautiful Brands International (BBI) announced today the addition of Tulsa-based restaurant, Caz's Chowhouse, to its portfolio of restaurants to market and franchise worldwide.
-- Chain Leader, 7/22/2009 9:03:00 AM
PRESS RELEASE: TULSA, OKLA - July 22, 2009 - Beautiful Brands International (BBI) announced today the addition of Tulsa-based restaurant, Caz's Chowhouse, to its portfolio of restaurants to market and franchise worldwide. The agreement marks the first casual dining restaurant to join Beautiful Brands.
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"Camille and I knew Caz's Chowhouse would be a perfect addition to our Beautiful Brands portfolio of restaurants," said David Rutkauskas, BBI Founder, President and CEO. "What we most love about the restaurant is the fact it is 100% homegrown Tulsa...with amazing southern comfort cuisine. From Mom's meatloaf and fried green tomatoes to pulled pork sliders and chicken fried steak, Caz's Chowhouse has something to suit everybody's taste."
The agreement between Caz's Chowhouse owners, Jeff and Amy Castleberry, and Beautiful Brands International will utilize BBI's organizational and support system to market and franchise the brand on a national and global scale. BBI's support will include product development, marketing, real estate, architecture, legal, franchise sales, and other aspects of franchise development. Although Caz's Chowhouse will be positioned as a casual dining restaurant specializing in eclectic comfort foods, it will have a smaller footprint and lower start-up costs than average casual dining restaurants.
"Caz's Chowhouse is known in Tulsa for providing the best assortment of comfort foods located right in the heart of the Brady District," said Amy Castleberry, co-owner of Caz's Chowhouse. "I think this success will translate to a perfect fit globally speaking. There's no question American comfort foods are very popular all over the world and with David and Camille's help, I know we can take the feel good taste of Caz's Chowhouse to strategic global markets, filling a growing segment niche."
Located in Tulsa's historic Brady District, Caz's Chowhouse has become a choice dining destination for many locals and visitors in and around downtown Tulsa. Its expansive menu offers several choices of homemade soups, festive salads, giant burgers and savory sandwiches. Other delectable dishes include Mom's Meatloaf, Pop's Pot Roast and Caz's Chowhouse "could this be heaven" Chick Fried Steak.
"Amy and I have followed the success of Beautiful Brands and Camille's Sidewalk Café for years," said Jeff Castleberry, co-owner of Caz's Chowhouse. "So when David approached us about becoming a part of the Beautiful Brands family, it was an easy decision. Not only do they have an amazing track record and corporate staff but they have the ability to generate a huge pipeline of sales leads for our restaurant across the world. It really is a perfect fit."
Caz's Chowhouse is one of 9 concepts marketed and developed by Beautiful Brands International. BBI was founded under the leadership of David and Camille Rutkauskas and is responsible for the successful launch of worldwide, franchised brands including Camille's Sidewalk Café, Coney Beach, Rex Chicken, FreshBerry Frozen Yogurt Café, Greenz, Kyro Pizza, Dixie Cream Donuts, and The Crusty Croissant. For more information on BBI or its brands visit www.beautifulbrands.net.
