Panda Express Debuts SweetFire Chicken Breast
Newest entree set to join world famous Orange Chicken as customer favorite.
-- Chain Leader, 9/9/2009 9:21:00 AM
PRESS RELEASE: ROSEMEAD, CA--(Marketwire - September 9, 2009) - Panda Express, the nation's leader in Asian dining experiences, announces the launch of its sweetest creation to date. SweetFire Chicken Breast(tm) will debut at all Panda Express restaurants on September 23, 2009.
SweetFire Chicken Breast(tm) starts with crispy, all white meat chicken, diced red bell peppers, sliced onions, and juicy pineapples all tossed in a sizzling hot wok with a sweet and fiery sauce.
"We are excited to share the exotic fusion of flavors that SweetFire Chicken Breast(tm) will provide our guests. If you are a fan of our famous Orange Chicken or Beijing Beef, you are going to love this dish!" said Glenn Lunde, Panda Express Senior Vice President and Chief Marketing Officer.
As with all new entrees for Panda Express, SweetFire Chicken Breast(tm) was created by Executive Chef Andy Kao, who has been with Panda Restaurant Group for over 25 years. During his recent travels to Thailand, Chef Andy was inspired by the aromatic sweet chili sauces famous in the region.
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To commemorate the launch of SweetFire Chicken Breast(tm), the City of Los Angeles will declare "Panda Express Day" on September 25, 2009. In addition, a free sampling event will be hosted at a Panda Express mobile unit in Los Angeles, Calif. The exact location will be announced on Facebook and Twitter 24 hours prior to the event. Panda Express aficionados are encouraged to sign up, become a fan and follower for more details.
About Panda Restaurant Group
With close to 1,300 locations in 38 states, the privately-held Panda Restaurant Group (www.pandarg.com) is the world's leader in Asian restaurants. The successful chain of concepts includes Panda Express, Panda Inn and Hibachi-San. Panda Express is best known for its wide variety of original recipes including their world famous Orange Chicken. In 2009, the company celebrated the 26th anniversary of Panda Express and the 36th anniversary of the flagship Panda Inn concept.
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