Atlanta Bread Introduces Branded Catering Service
Restaurant chain Atlanta Bread introduces a new look and exciting menu options to its catering service, Pronti.
-- Chain Leader, 10/21/2009 10:14:00 AM
PRESS RELEASE: SMYRNA, GA. (October 21, 2009) - Atlanta Bread introduces a new look and exciting menu options to its catering service. The distinctive name - Pronti - captures Atlanta Bread's signature international influence and the service promise of ready to eat food, morning to night. The tagline "Catered fresh to you," describes the program's dedication to providing customers the same fresh food found in the restaurant wherever they are. The roll-out of Pronti marks the next phase of the company's evolution to the new Atlanta Bread, which features newly renovated stores, flavorful foods and service hallmarks to enhance the guest experience.
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Jerry Couvaras, the Chief Executive Officer of Atlanta Bread, explains, "The initial rebranding enhanced the restaurant experience by positioning Atlanta Bread as a third home. Pronti makes it possible for people to take advantage of the new Atlanta Bread experience at work and in their homes. It extends the restaurant's atmosphere beyond the storefront."
Continuous service is a differentiating factor between Atlanta Bread and other fast-casual restaurants; this is evident in the Pronti offerings. In addition to a wide variety of lunch options, breakfast, desserts, and snacks are also available on the new catering menu. Items such as the Piccolo Sandwich Selection -- an assortment of mini Signature Sandwiches served on fresh-baked breads and the Intermezzo -- Asiago Cheese Bagels with Cream Cheese, Sliced Cinnamon Raisin Bread, fresh whole fruit, fresh-baked cookies, and brownies, are perfect additions to afternoon brainstorms and between-meal meetings.
Many Atlanta Bread favorites are included in the Pronti menu and are designed specifically for group settings, incorporating flexible options, interesting pairings and appealing flavor twists. For example, the Crisps N' Cheese option includes an assortment of savory Parmesan Bread Crisps, sliced cheeses and a Sourdough Bread Bowl filled with one of these dipping sauces: Tangy Dill, Roasted Red Pepper, Sun-dried Tomato Pesto, or Basil Pesto. Soup can now be ordered by the quart, along with gallon size, to encourage mix-and-matching. The Passport to Flavor tray offers an assortment of meat, cheese, condiments, toppings, and fresh-baked breads for people to craft a sandwich to their own personal preferences.
The catering segment of the business is an integral part of the overall Atlanta Bread operation. Additionally, catering service is a business opportunity as companies forgo meetings at expensive, fine dining restaurants and instead host working lunches in the office.
About Atlanta Bread
Atlanta Bread (www.AtlantaBread.com) is a privately-held, fast-casual restaurant concept. The bakery cafes recently underwent a complete rebranding of its menu, location, and positioning. Named a Top Facility in the 2009 Fast-Food Survey by Zagat, Atlanta Bread has an inviting atmosphere that encourages customers to make Atlanta Bread their third home. The company flavors its customers' days from early morning through the evening with its continuous service model. Breakfast includes freshly-made items such as bagels, pastries and hot breakfast sandwiches. For lunch and dinner the bakery cafés offer a variety of options including hot soups and unique sandwiches and salads. Gourmet coffees and fresh-baked goods are served throughout the day. Atlanta Bread is recognized as one of the Top 10 Best Fast-Casual Family Restaurants by Parents magazine and as one of the Top 10 Healthiest Fast-Food Restaurants by Health magazine. Atlanta Bread currently has more than 104 locations spanning 23 states.
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