Garden Fresh Offers Vita-Boost Soup
Garden Fresh Restaurant Corp. is mixing a vitamin B-complex energy boost into one of its soups and may do the same with other menu offerings.
By Monica Rogers, Contributing Editor -- Chain Leader, 9/1/2009 12:00:00 AM
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| Garden Fresh Restaurant Corp. is mixing a vitamin B-complex energy boost into one of its soups and may do the same with other menu offerings. |
Adding extra power to already-packed-with-spice-and-nutrient soup, San Diego-based Garden Fresh Restaurant Corp. now mixes a vitamin B boost into its X-treme Spice Veggie Chili. It launched the soup in January at its 74 Sweet Tomatoes and 37 Souplantation units.
"A lot of people have added functional benefits to beverages, so I wondered, could this be done with soups?" says Joan Scharff, executive director of brand and menu strategy. The company's food scientists said, "Yes you can," tweaking the vitamin B complex so it wouldn't lose its beneficial properties when heated.
Guest reaction to the soup has been overwhelmingly positive. "We had more guests fill out response cards on this soup than any other we've tested, and flavor scores put it in the top three soups we've ever introduced," Scharff says. Garden Fresh is exploring more uses for vitamin boosts in soups.
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