Franchisees Select Favorite Franchisors
If it's true that the recession's depth depends on consumer confidence, then perhaps a restaurant brand's health depends on franchisee confidence.
-- Chain Leader, 4/1/2009 12:00:00 AM
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If it's true that the recession's depth depends on consumer confidence, then perhaps a restaurant brand's health depends on franchisee confidence.
Franchise Business Review, a market research firm based in Kittery, Maine, has announced the winners of its annual Franchisee Satisfaction Awards. The research identifies 115 companies, several of which are restaurant concepts, that have very strong franchisee satisfaction.
More than 300 franchise brands registered to participate; those brands represent 65,000 franchisees in North America. Franchise Business Review surveys the franchisees on topics such as training and support, system quality issues, the franchisor relationship, financial opportunity and overall experience. It then ranks companies based on a formula including satisfaction score, system size and rate of franchisee participation.
The winner among large systems of more than 200 units is Heaven's Best, a Rexburg, Idaho-based carpet and upholstery cleaning service. The midsize (50 to 200 units) winner is Truly Nolen of America, Tucson, Ariz.-based pest control service. Personal Training Institute, a fitness training service operating in New York and Pennsylvania, is the top franchisor under 50 units.
| Restaurant concepts, with FSA rank, among the top large systems (more than 200 units): | |
| 4. | Auntie Anne's |
| 14. | Nathan's Famous |
| 21. | El Pollo Loco |
| 22. | Bruegger's |
| 23. | Church's Chicken |
| 35. | Perkins |
| 40. | Simple Simon's Pizza |
| 42. | Einstein Noah |
| Top midsize systems (50 to 200 units): | |
| 19. | Marco's Pizza |
| 21. | Salad Creations |
| 23. | Great Wraps |
| 31. | Submarina Sandwiches |
| Under 50 units: | |
| 6. | Wings Over |
| 17. | HuHot Mongolian Grill |
| 24. | Paul Revere's Pizza |
Consumer Confidence
12/10/2009Franchise Owner Satisfaction Remains High
03/05/2009
