Subway Teams Up with Seattle's Best Coffee
Subway restaurants' new offering provides a high-quality, premium specialty coffee experience.
-- Chain Leader, 11/6/2009 7:51:00 AM
PRESS RELEASE: SEATTLE--(BUSINESS WIRE)--Seattle's Best Coffee announced today that they have signed an agreement to serve freshly brewed Seattle's Best Coffee as part of SUBWAY(r) restaurants breakfast offerings. By the end of 2009, more than 9,000 SUBWAY(r) restaurants in the U.S. will feature Seattle's Best Coffee, with plans to expand into more restaurants during 2010. Additionally, an agreement was signed to bring Seattle's Best Coffee to a group of more than 800 SUBWAY(r) restaurants in Canada before the end of 2009.
"Today, consumers are looking for and expect a high-quality, premium coffee experience wherever they are," said Michelle Gass, president, Seattle's Best Coffee. "We are confident that our brand has wide-ranging appeal and believe that Seattle's Best Coffee's Uncommonly Smooth(tm) taste will pair perfectly with SUBWAY's fresh, quality offerings."
Smooth roasting coffee since 1970, Seattle's Best Coffee uses only high-quality Arabica coffee beans, and roasts them to create an Uncommonly Smooth(tm) cup of coffee. SUBWAY(r) restaurants will feature a fully-branded Seattle's Best Coffee program, providing customers with a premium, great tasting specialty coffee to accompany their freshly made Subway breakfast, lunch or dinner. The restaurants will freshly brew Seattle's Best Blend(r), (a signature coffee house blend that features a sweet, lively, snappy flavor with an incredibly smooth finish), Henry's Blend(r) (a nutty, hearty and flavorful blend which is also used in all espresso beverages in Seattle's Best Coffee cafes) or 6th Avenue Bistro(r) blend (a dark, rich and smooth blend), along with Decaf Seattle's Best Blend(r).
"We are proud to be able to offer the high-quality, fresh brewed Seattle's Best Coffees in many of our locations. We recognize that a great cup of coffee can be an integral part of one's day. The blend selections available from Seattle's Best Coffee will wonderfully compliment our breakfast menu," said Suzanne Greco, Director of Research & Development at SUBWAY(r) restaurants.
About Seattle's Best Coffee
Founded in 1970, Seattle's Best Coffee has more than 550 specialty coffee cafes, kiosks and other concepts in the U.S. Its coffee is available nationwide in supermarkets and at more than 6,000 foodservice locations, such as college campuses, restaurants, hotels, airlines and cruise lines. Seattle's Best Coffee's smooth roasting delivers a rich and balanced Uncommonly Smooth(tm) taste. Seattle's Best Coffee offers more than 30 whole bean and ground coffees (including flavored, organic and Fair Trade Certified(tm) coffees), espresso beverages, signature hand-crafted JavaKula(r) blended beverages, OvenSong(r) bakery warm food and sandwiches, and select merchandise. Seattle's Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX). For more information, please visit Seattle's Best Coffee online at www.seattlesbest.com.
