Consumers Trust Grocery Store Food, but Percentage Is Slipping
Although the majority of Americans feel that foods in supermarkets are safe, the percentage who feel this way has decreased over the last five years, according to market research firm The NPD Group.
By Mary Boltz Chapman, Editor-in-Chief -- Chain Leader, 7/1/2009 12:00:00 AM
Although the majority of Americans feel that foods in supermarkets are safe, the percentage who feel this way has decreased over the last five years, according to market research firm The NPD Group. Its NPD Food Safety Monitor indicates that in 2007 and 2008, 63 percent agreed with the statement that foods sold in supermarkets are safe, vs. 68 percent who agreed with the statement in 2004.
According to NPD, the percentage of consumers who feel that foods served at restaurants are safe has remained, on average, between 48 and 49 percent since 2004.
| Percent of individuals who agree or disagree with the statement: "Overall, I feel that foods sold in supermarkets are safe." | |||||
| 2004 | 2005 | 2006 | 2007 | 2008 | |
| Agree | 68 | 67 | 66 | 63 | 63 |
| Neither agree nor disagree | 29 | 31 | 32 | 34 | 34 |
| Disagree | 2 | 3 | 3 | 3 | 3 |
| Percent of individuals who agree or disagree with the statement: "Overall, I feel that foods served in restaurants are safe." | |||||
| 2004 | 2005 | 2006 | 2007 | 2008 | |
| Source: The NPD Group/Food Safety Monitor | |||||
| Agree | 49 | 48 | 49 | 49 | 48 |
| Neither agree nor disagree | 46 | 47 | 46 | 47 | 48 |
| Disagree | 4 | 5 | 5 | 5 | 5 |
| MORE FOOD-SAFETY PRACTICES GOVERNMENT:Food Safety Transparency, Dot Gov The White House Food Safety Working Group has launched a Web site, www.foodsafetyworkinggroup.com, to inform Americans of its progress. CATERING: Good Food-Safety Practices to Go Catering operations can clearly mean big bucks for restaurants, but off-site events also pose some unique food-safety challenges. HOTELS: Dolce Hotels and Resorts Tackles H1N1 Flu Risk Montvale, N.J.-based Dolce Hotels and Resorts, which operates 24 upscale hotels, resorts and conference centers, underwent a three-phase program to help protect its guests and employees from the H1N1 flu virus. |
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That's a good point, I.C. I think people tend to look at the extremes and ignore the undecideds in the middle. But that "meh" group is huge.
Mary Chapman - 2009-4-8 09:21:00 MDT -
The grocery poll shows an important snapshot of the future of our society. The undecided, uninformed, and uncaring (neither agree nor disagree) are growing in number. They are too busy to be distracted by knowledge and opinions.
I. C. Ignorance - 2009-3-8 19:09:00 MDT
Beyond Back-of-the-House
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02/17/2010Food Safety Transparency, Dot Gov
06/30/2009
