Baskin-Robbins to Introduce Two New Concepts
Ice-cream chain Baskin-Robbins announced plans to introduce two new store concepts this year in the United States: Cafe BR, to target a more-upscale demographic, and BR Express, for on-the-go consumers.
-- Chain Leader, 8/7/2009 7:58:00 AM
Baskin-Robbins announced plans to introduce two new store concepts this year in the U.S.: Café BR, to target a more-upscale demographic, and BR Express, for on-the-go consumers.
The chain has opened Café BRs overseas, including a store in Seoul, Korea in 2005. Though the U.S. launch is expected this year, details on exact store opening dates were not available.
Café BR will serve as a test-kitchen of sorts, offering customers creative desserts prepared by an on-staff pastry chef, as well as gourmet coffees and a make-your-own sundae bar.
BR Express, a low-cost model designed to accommodate budget-conscious consumers, will feature soft-serve ice cream in a self-serve kiosk format, along with other pre-packaged and grab-and-go offerings. While there are several BR Express locations currently open throughout the U.S. as combination units with Dunkin' Donuts, the company plans to model newly constructed stores going forward after the Express design, which suits high-traffic locations such as airports and college campuses.
This article originally ran in Chain Leader sister publicationFoodservice Equipment & Supplies.
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there are many creative type of ice cream menu at ice cream boutique and chocolotiere boutique, and tea salon the last est model in ice cream menu is presented famous chocolate product brand(hershey,s/u.s.a)(bounty-mars/Holland)(cadeboury/England)(lindet/switerzland)as a complete packet by logo brand cover on separate plate within other piece on ice cream recipe with named by same product(hershey,s ice cream)(bounty ice cream)(kitkat ice crem)(glaxy ice crem)(mars ice cream)(lindent ice crem)(cadeboury ice cream)with decoration coconut syrup,caramel syrup,chocolate sauce,coconut small pieces, on the other hand spaghetti ice cream are other modern style in ice cream menu
Hossam aboueissa - 2009-11-8 18:43:00 MDT -
People interested in placing their hard-earned money with this franchise company should ensure they do a Google search. Baskin-Robbins and associated companies have a pretty scary history with many of their franchisees, including Koreans and Australians as well as Americans.
www.baskinrobbinsaustralia.blogspot.com
With so many good, cooperative franchises available why commit to one with such a dangerous trackrecord? New Dunkin CEO Nigel Travis seems to be showing little regard to the franchisees in this system.
Jerry Lennon - 2009-7-8 14:02:00 MDT -
i'm really intrigued by these new concepts -- i see them and other similar moves by retailers as attempts to cater to different need-states -- see www.deniseleeyohn.com/bites/2009/07/01/catering-to-shoppers-need-states/
Denise Lee Yohn - 2009-7-8 09:43:00 MDT
