Ciao Bella Gelato Gives Free Treats for Ice Cream Month
Ciao Bella Gelato to distribute free ice cream to San Franciscans for National Ice Cream Month.
-- Chain Leader, 7/10/2009 8:05:00 AM
PRESS RELEASE: SAN FRANCISCO--(BUSINESS WIRE)--CIAO BELLA, America's Favorite Gelato, kicks off the San Francisco leg of their Discover-Savor-Share 2009 sampling tour today, aimed at handing out one million free samples of their intensely flavorful frozen desserts to consumers nationwide.
From July 9 through August 2, Ciao Bella will travel to retailers in Northern California in branded "Gelato Mobiles" to share their new 3.5 ounce single serve cups with consumers. Available at Costco, Whole Foods, Albertsons, Lucky/Save Mart, Raley's and other supermarket chains, the mini cups come in some of Ciao Bella's most popular flavors, including Blood Orange sorbet, Mango sorbet, Lemon sorbet, Tahitian Vanilla gelato, and Chocolate Hazelnut gelato.
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"We are thrilled to bring the tour to the West Coast and share our single serve cups with brand loyalists and newcomers in the Bay Area," said Deborah Holt, Vice President of Marketing at Ciao Bella. "Absolutely indulgent and conveniently portable, the single serve cups are the ultimate summertime treat."
The San Francisco leg is part of Ciao Bella's first major bicoastal summer sampling effort, coming one year after their Discover-Savor-Share East Coast tour in which they handed out over 100,000 free scoops of gelato and sorbet. Utilizing the single serve cups, the 2009 trek gives consumers a first look at Ciao Bella's latest product line, which boasts perfectly portioned individual servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid.
In addition to sampling consumers in Northern California, the tour will continue on to retailers in Portland, Oregon and Seattle, Washington.
For more information on the tour, including a full list of retail stops, please visit www.CiaoBellaGelato.com, or follow Ciao Bella on Twitter: www.twitter.com/CiaoBellaGelato.
About CIAO BELLA: Fondly called America's Gelato, Ciao Bella began in New York's Little Italy in 1983. Ciao Bella has set the dessert standard for innovation and supreme indulgence with its collection of ultra-premium ice cream and sorbet pints. Offering unique and intense flavors like Blood Orange Sorbet and Key Lime Graham Cracker Gelato, Ciao Bella uses only the most elite and pure ingredients, resulting in ultra premium frozen specialties which embody both classic Italy and modern America. The brand has been features on the Oprah Winfrey Show and on AOL's homepage for its captivating and mouthwatering creations.
