Healthy Fast Food Names Real Estate Executive
Healthy Fast Food announces appointment of Phil deMena as vice president of real estate.
-- Chain Leader, 11/2/2009 12:19:00 PM
PRESS RELEASE: HENDERSON, Nev., Nov. 2 /PRNewswire-FirstCall/ -- Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI), the owner and franchisor of U-SWIRL(r) Frozen Yogurt stores, today announced that Philip deMena with Concept Consulting, Inc. has been appointed as the outsourced Vice President of Real Estate. In this newly created position, deMena will be responsible for leading real estate planning and management, market research and development, and retail space acquisitions for both Company-owned and franchised U-SWIRL self-serve frozen yogurt stores.
Hank Cartwright, Chairman and CEO of Healthy Fast Food, stated, "In order to realize U-SWIRL's full growth potential, it is essential that we assemble a world class team of industry experts who have the necessary experience and know-how to get the job done right. Adding Phil to our team represents a mission-critical achievement for our Company - and one that is sure to measurably impact our national expansion effort."
With more than 30 years experience in implementing national expansion initiatives for many of the nation's largest retail and foodservice companies, deMena brings Healthy Fast Food tremendous depth of experience in developing and executing short and long term real estate strategies that support and optimize exponential coast to coast store growth. As a founding partner of Concept Consulting, Inc. and a member of the International Council of Shopping Centers, he has consulted on the expansions of Baja Fresh, Dairy Queen, Quiznos, Ruth's Chris Steakhouse and ZED451. From 1997 until 1999, deMena served as Senior Vice President of Home USA during a period in which the Company completed an Initial Public Offering, listed on the New York Stock Exchange and led the vertical integration of the US manufactured housing industry. He also held senior executive roles for Kenny Rogers Roasters, Papa John's and Blockbuster Entertainment. More specifically, at Papa John's he oversaw the opening of more than 700 stores in less than two years; and while at Blockbuster, he opened 1,700 video superstores in under six years. deMena began his distinguished career with British Petroleum before joining Burger Chef in the mid-1970's as National Real Estate Manager. He later joined Kentucky Fried Chicken, where he served as Director of Corporate Development and oversaw the opening of over 300 stores during his five year tenure.
"Having had the pleasure of working closely with Phil at Blockbuster, I can attest to the fact that he is the consummate real estate professional who wrote the book on blending the art and science of market intelligence, site selection and real estate negotiations. His knowledge of regional and national markets and the foodservice business, coupled with his extensive network of real estate brokers and experts, makes him a powerful addition to our Company's executive leadership team," added Richard Ungaro, Chief Operating Officer of Healthy Fast Food.
ABOUT HEALTHY FAST FOOD, INC.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In October 2008, the Company acquired the worldwide rights to U-SWIRL(r) Frozen Yogurt and has commenced executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt stores, led by its wholly-owned subsidiary, U-SWIRL International, Inc.
Safe Harbor Statement
This press release contains forward-looking statements regarding the timing and financial impact of Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2008. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.
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