Restaurant Chains Are Ready for Some Football
It's football season, and it's also announce-your-company's-NFL-sponsorship-status season.
By Mary Boltz Chapman, Editor-in-Chief -- Chain Leader, 9/1/2009 12:00:00 AM
It's football season, and it's also announce-your-company's-NFL-sponsorship-status season for restaurant chains.
Gold Star Chili has renewed its partnership with the Cincinnati Bengals to be the team's "Official Chili" for the next five years. Football fans at Paul Brown Stadium can have Gold Star Chili at home games and other events. The restaurant chain also will tie charitable efforts to the partnership.
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Krispy Kreme will sell its doughnuts during Carolina Panthers games for the next three seasons. The Winston-Salem, N.C.-based chain will sell a variety of treats at the Bank of America Stadium, and the outlet on the Club Level will feature Krispy Kreme's new Kool Kreme soft serve.
Duffy's Sports Grill, a 20-unit restaurant chain based in Palm Beach Gardens, Fla., has been named "The Official Sports Grill of the Miami Dolphins." Duffy's sponsorship includes providing Dolphins fans bus service to home games and promoting the service to its MVP loyalty-club members.
Atlanta-based Hooters held a National Hooters Fantasy Draft Weekend at its 445 stores Aug. 21-23. Customers received FoxSports.com Draft Party Kits with guides and Hooters Season Tickets, which gave each party up to $500 in savings on food and drinks throughout the season.
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| Wingstop Executive Vice President of Marketing Andy Howard with Wingstop spokesman Troy Aikman. |
Marketing goes both ways, as plenty of current and former pro-football stars promote restaurant chains. Since 2003, former Cowboys quarterback and current Fox broadcaster Troy Aikman has served as spokesman for Dallas-based chicken chain Wingstop, the "Official Wings of the Dallas Cowboys."
Arizona Cardinals wide receiver Larry Fitzgerald Jr. has lent his name and image to Cold Stone Creamery to raise funds to fight breast cancer. San Diego Chargers running back Darren Sproles has been working with Submarina California Subs to promote health and wellness to children.
And among the ranks of chain franchisees are plenty of football heroes, such as Orlando Brown, who franchises Fatburger; Raheem Brock, who operates a Wingstop; and Leonard Davis and Marc Colombo, who plan to Smashburger units.
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I enjoyed your article "Restaurant Chains Are Ready for Some Football". Unfortunately, you missed a player in the industry that has a pretty big presence with sports. Oggi's Pizza & Brewing Company is the official pizza of the SD Padres, SD Chargers, Anaheim Ducks, Del Mar Race Track, and the Phoenix Coyotes. Besides being the official sponsor, we provide our pizza in each of their venues. In addition, we just finished a 3 year deal with Ladamian Tomlinson who was our spokesperson. Maybe Mary Boltz Chapman will include us next time. Thanks!
George Hadjis - 2009-28-8 14:46:00 MDT -
IHOP begins an big NFL promo on Monday!
ron randall - 2009-28-8 10:35:00 MDT
