Chain Leader - November 1, 2009
Cover Story:
Driving Traffic to Restaurant Chains
Chain Leader's primary research asks restaurant-chain operators which methods they use to keep customers coming and which methods really work.
- Departments
- Consumer Pulse
- Recession Messages in Advertising: Split Decision
- Editorial
- Supplier-Partners: Someone to Rely on
- On The Money
- Expansion Capital: The Art of the (Small) Deal
- Product Source
- Sweet-Topper: Whipped Topping
- Little Things: Classy Kid Products
- Holding Patterns: Kids Cups
- Shaper Image: Zesty Breaded Chik'N Hoops
- Raise Them Well: Child's Booster Seat
- Go Figure: Kraft's Power of Oreo Site
- Custom's Always Right: Quantum Foods Menu Solutions
- Seat Urchin: Sturdy Chair Youth Seat
- Hear It Is: Eartec MC-1000 Wireless System
- Upfront
- Limited-Time Menus Face Limits
- Upstarts
- Emerging Chain Still Rock 'n' Roll to Coffee Lovers
- VIP Radio
- Audio Q&A: Beverage Trends at Bar Louie
- Features
- Growth Strategy
- Leading the Restaurant-Expansion Charge
- Wingstop: In a Hurry but Not Hasty
- Marketing
- Marketing with a Side of Service
- New Product Pipeline
- Local Flavor: Unit-Specific Menu Promotions
- Local-Store Marketing: Shaking Hands, Kissing Babies
- Technology
- Hassle-Free Loyalty at Wing Zone
- Restaurant Technology: Better Living Through Science
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