Chain Leader

Ad Campaign: O'Charley's Roll Model
O'Charley's builds its latest branding campaign around its signature rolls.

Posted: May 1, 2008  |   Permalink  |  

Ad Campaign: Cross Country
Cracker Barrel makes the most of its country-music connections to grab a wider--and local--audience.

Posted: Mar 1, 2008  |   Permalink  |  

Ad Campaign: Mexican Imports
Bajio Mexican Grill's first TV campaign educates customers about its concept and Mexican heritage.

Posted: Feb 1, 2008  |   Permalink  |  

Ad Campaign: Savings Plan
Huddle House aims to bring in more business by helping its customers economize.

Posted: Dec 1, 2007  |   Permalink  |  

Restaurant Advertising: Reverse Psychology
King’s Family Restaurants uses its Frownie Sundae to strengthen its brand position.

Posted: Oct 1, 2007  |   Permalink  |  

Restaurant Advertising: Blind Faith
Pal’s first TV campaign in a decade shows how it delivers speed and value with its eyes closed.

Posted: Aug 1, 2007  |   Permalink  |  

Big. Juicy. Tasty. Now That's a Fatburger
Fatburger’s first TV spot shows off its new look and helps the chain say “goodbye” to its QSR days.

Posted: Jun 1, 2007  |   Permalink  |  

Family Values
CiCi’s Pizza’s first national ad campaign emphasizes its family-friendly appeal.

Posted: Dec 1, 2006  |   Permalink  |  

Two for One

Posted: Nov 1, 2006  |   Permalink  |  

Game Night
ESPN Zone aims to bring families off the bench in its new TV ad campaign.

Posted: Jun 1, 2006  |   Permalink  |