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Groundbreaking chain restaurant advertising and its role in marketing strategy.

Captain D's built on the reaction to one ad campaign to create another, all aimed to generate interest in its revamped menu.

Wood Chipper
Captain D's built on the reaction to one ad campaign to create another, all aimed to generate interest in its revamped menu.

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Posted: Apr 23, 2009  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

New TV commercials highlight some of Culver's core differences such as servers delivering food directly to customers waiting in line.

New TV commercials highlight some of Culver's core differences such as servers delivering food directly to customers waiting in line.

Culvers Drive-Thru
New TV commercials highlight some of Culver's core differences such as servers delivering food directly to customers waiting in line.

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Posted: Dec 1, 2008  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

New TV commercials highlight some of Culver's core differences such as servers delivering food directly to customers waiting in line.

New TV commercials highlight some of Culver's core differences such as servers delivering food directly to customers waiting in line.

Culvers Drive-Thru
New TV commercials highlight some of Culver's core differences such as servers delivering food directly to customers waiting in line.

Watch It Now

Posted: Dec 1, 2008  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

With a new branding approach, including new TV commericals, logo, menu items, tagline and even a retooled name, Popeyes is trying to redefine its place in the race to be "fast."

With a new branding approach, including new TV commericals, logo, menu items, tagline and even a retooled name, Popeyes is trying to redefine its place in the race to be "fast."

Ad Campaign: Popeyes: Louisiana Fast
With a new branding approach, including new TV commericals, logo, menu items, tagline and even a retooled name, Popeyes is trying to redefine its place in the race to be "fast."

Watch It Now

Posted: Oct 30, 2008  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

With a new branding approach, including new TV commericals, logo, menu items, tagline and even a retooled name, Popeyes is trying to redefine its place in the race to be "fast."

With a new branding approach, including new TV commericals, logo, menu items, tagline and even a retooled name, Popeyes is trying to redefine its place in the race to be "fast."

Ad Campaign: Popeyes: Louisiana Fast
With a new branding approach, including new TV commericals, logo, menu items, tagline and even a retooled name, Popeyes is trying to redefine its place in the race to be "fast."

Watch It Now

Posted: Oct 30, 2008  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

Erbert & Gerbert's new offbeat ad stays true to the brands's quirkiness while demonstrating the power of the internet.

Erbert & Gerbert's new offbeat ad stays true to the brands's quirkiness while demonstrating the power of the internet.

Ad Campaign: Erbert & Gerbert's Sticks to its Story

Erbert & Gerbert's new offbeat ad stays true to the brands's quirkiness while demonstrating the power of the internet.



Watch It Now

Posted: Aug 1, 2008  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

Erbert & Gerbert's new offbeat ad stays true to the brands's quirkiness while demonstrating the power of the internet.

Erbert & Gerbert's new offbeat ad stays true to the brands's quirkiness while demonstrating the power of the internet.

Ad Campaign: Erbert & Gerbert's Sticks to its Story

Erbert & Gerbert's new offbeat ad stays true to the brands's quirkiness while demonstrating the power of the internet.



Watch It Now

Posted: Aug 1, 2008  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

O'Charley's builds its latest branding campaign around its signature rolls.

O'Charley's builds its latest branding campaign around its signature rolls.

Ad Campaign: O'Charley's Roll Model
O'Charley's builds its latest branding campaign around its signature rolls.

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Posted: May 1, 2008  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

O'Charley's builds its latest branding campaign around its signature rolls.

O'Charley's builds its latest branding campaign around its signature rolls.

Ad Campaign: O'Charley's Roll Model
O'Charley's builds its latest branding campaign around its signature rolls.

Watch It Now

Posted: May 1, 2008  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

Cracker Barrel makes the most of its country-music connections to grab a wider--and local--audience.

Cracker Barrel makes the most of its country-music connections to grab a wider--and local--audience.

Ad Campaign: Cross Country
Cracker Barrel makes the most of its country-music connections to grab a wider--and local--audience.

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Posted: Mar 1, 2008  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

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